More or Better?

FullSizeRenderMany marketing departments overlook the importance of delivering quality content to customers and subscribers. Sure, making the sale is key to any successful campaign, but developing your customer relationships will result in more future sales. Bank on your future—give your clients interesting, engaging content to keep them coming back for more. The tricky part is: how?

Consider two marketing concepts. Team “A” bombards their list with as many emails as they can churn out—at least one a day, more often two. They aren’t too alarmed by the unsubscribes, because they are still able to add to their overall list, and sales are relatively stable over previous years.

Team “B” selectively sends out several emails per week, but rarely on a daily basis. Many of their emails include an offer, but they also send out no-offer campaigns with tips and tricks to using their products and services. “Free advice” for example. Sales are also stable, and they have relatively few unsubscribes.

Which of these two companies do you think has a better long-term outlook? Put another way, as a customer, which would you prefer to see in your inbox each week?

From my experience, Team “B” gets an ‘A’ for building the customer relationship. By showing restraint, customers feel more respected and are much more likely to actually open and respond to the emails that are sent, instead of briefly scanning for an offer and deleting loads of daily emails from Team “A”.

It can be a fine line, but paying close attention to your results and reporting can help you deliver more valuable content to your lists—and increasing the likelihood that they’ll be back for more!



Oh, the places you’ll go…

IMG_4101Today is a very special day, yes it’s true.

When we celebrate the master of all things Who.

From red fish to green eggs, and whatzits galore,

Dr. Suess is a treasure, from hillside to shore.

Let’s not end today without a acknowledging his work—

He’d be 112 today, our beloved hurflenerk.

Today is National Read Across America Day, also known as Dr. Seuss Day. Reading is one of the most important foundations for all future learning, so it’s important that we remember to encourage the development of reading skills—at all ages!

What’s the last book you read?


From the archives…

Here’s one of the first copywriting projects I had the pleasure of working on—crafting category copy for a popular “green” gardening company’s selection of backyard birding items.(Specific brand names and products have been removed.)

Birding (Main Category)

When you use environmentally responsible products on your lawn and garden, you’re helping the native bird population—with our new line of birding products, you’ll help them even more. In addition to an environmentally friendly yard, birds need food, water and shelter. Shop our wide selection of bird food, feeders, shelters, bird baths and water aids and accessories to find everything you need to create a bird paradise. And, you’ll enjoy a close-up view of nature’s feathered friends.

Bird Food (Subcategory)

Feeding backyard birds is enjoyable for you, but did you know it benefits the birds, too? We carry a wide selection of natural, high-quality foods made for different species. Want to attract bluebirds and other insect-lovers? Offer (redacted), (redacted),  or (redacted). Enjoy watching woodpeckers and chickadees? Provide (redacted) or (redacted). Want to attract songbirds? Select the (redacted) or another high-quality seed mix. Shop our complete collection of bird food now!

Bird Feeders (Subcategory)

Whether you’re offering mealworms, bird seed mix or suet to your backyard birds, we have a feeder that fits your needs, while helping out the bird population. Choose from a wide variety of hanging and platform designs that are easy for you and the birds to use. Want a feeder that enhances the landscape? Select one of our fully functional, decorative feeders. Are squirrels eating your bird food? We carry a variety of squirrel-proof feeders that deter, not harm, squirrels.  Browse our complete selection and find the feeder that naturally fits your yard today!

Accessories (Subcategory)

We have a wide selection of accessories to ensure that your nesting boxes and feeders are secure and ready for your backyard birds. Need to install your nesting box to a post? Try our handy (redacted). Want to deter predators at your feeding station? Try our (redacted). Are squirrels eating your bird food? Select one of our squirrel baffles. Shop our environmentally responsible accessories today!

Water (Subcategory)

You understand for the importance of clean water. Your backyard birds need it too! Enhance your yard and provide for the birds with our attractive (redacted). And during the winter months, use the (redacted) so that your backyard birds have unfrozen water for drinking and bathing. Check out our complete selection now!
Shelters (Subcategory)

Not all birds fly south for the winter. Many–like robins, cardinals, chickadees, wrens and nuthatches–need shelter for warmth. We have a wide selection of cozy shelters to help your backyard birds weather the winter cold. Choose from our (redacted) that’s designed to provide shelf-nesting birds the winter protection and warmth that they need, or our (redacted), an ingenious roost that attracts birds that nest in cavities or nest boxes. Your backyard birds will appreciate the bird-friendly additions to your yard. Shop bird shelters now for all your bird-housing needs!


There’s no better way to begin than by beginning, and that’s also the best place to start! I am still in the early planning stages of this blog, but it is my sincere hope to create something fun and engaging, as well as a place to showcase some of my professional work. I am a professional copywriter with years of full-time experience under my belt, as well as some freelance work on the side—journalist, graphic designer, editor and more. Please stay tuned for future posts, and feel free to contact me for more information about my freelance endeavors.